Blue Valley Academy (BVA) is an alternative public high school in Overland Park, Kansas. It provides a smaller, student-centered environment with flexible learning options and personalized instruction for students in grades 9 through 12. In 2019, BVA’s new principal came to me looking to refresh their current materials.
While I wasn’t hired to create an entirely new brand for BVA, that’s what happened! I designed an interim logo that the principal liked so much that we used it as a jumping off point for designing the other materials. Created using overlapping shapes, this logo was meant to communicate the idea that while these students may have had struggles previously, they are adaptable and capable of growing into something new.
Overall, I created the logo and associated branding, including letterhead and custom slide deck template, as well as the parent and student handbook, various handouts, and signage that was placed around the school.
